Services
"Clarissa has proven to be extremely creative
while at the same time scientifically exact.
This combination is extremely important
when selecting someone to plan and
buy advertising media. I would consider
it a privilege to work with Clarissa again.”
Keith Toler, Director
Santa Fe Convention & Visitors Bureau
Services
"Clarissa has proven to be extremely creative
while at the same time scientifically exact.
This combination is extremely important
when selecting someone to plan and
buy advertising media. I would consider
it a privilege to work with Clarissa again.”
Keith Toler, Director
Santa Fe Convention & Visitors Bureau
Elevate Media prides itself in providing media plans that go beyond traditional advertising. Our team is adept at collaborating with our clients to find creative solutions that meet high standards for both brand image and budget concerns.
Media Research
Elevate Media will identify your target markets and provide the data you need to feel confident that your advertising budget will be spent effectively.
We continually track industry trends that could affect your business and pro-actively suggest enhancements or changes to your media mix.
Media Planning
Elevate Media creates customized media plans that include innovative marketing and promotion solutions. We provide a media mix that effectively reaches your target market, even if it is a niche market.
We will tell you the best time for placements and promotions. And, because we are media-vehicle agnostic, we will recommend the best avenues for delivering your message.
Media Buying
Elevate media negotiates rates and actively roots out media-vehicles willing to provide added value.
We continually monitor all of our client’s media placements and if we find some are over performing or under-performing we will let you know immediately.
Media Measurement
Elevate Media conducts post-advertising effectiveness analysis and compares this to initial goals to provide you with a way to quantify your return on investment.
Expertise
Expertise
Our team prides itself on developing promotional plans that go beyond traditional media buys. We customize marketing plans to meet our client's goals and budget. We are experienced in research, strategic planning and conscientious management of media budgets for a wide variety of business entities.
Strong media negotiation skills help us provide comprehensive media plans and increase our client's overall media buying power. We possess expert knowledge of the current media landscape and are able to identify beneficial media opportunities that support and grow your business.
Elevate Media has vast experience in placing advertising for clients in and outside of New Mexico. We are continuously nurturing existing relationships and reaching out to new media outlets as part of our daily business.
Process
Process
Elevate Media’s approach to media planning and buying is a multi-step process. It begins by identifying the clients marketing objective. We assist in establishing goals in terms of sales, message awareness and market share.
We pride ourselves on our collaborative model. Our process is fluid and we are adept at working with a client's established process or developing a new way of collaboration.
Elevate Media will meet with you, your staff, your contractors and your stakeholders to develop a successful media strategy. We understand that you know your business best. We take your knowledge and combine it with our team's media experience, knowledge and negotiation skills to create a plan to fit your business needs and within your budget.
Media Myths
Media Myths
MYTH: Media buyers are just in the business of negotiating media transactions–I can buy my own media.
FACT: The bad news is that without professional help, media buying is complicated and financially dangerous…in wasted resources or lost opportunity. Our team consists of planners, strategists, and sages. As media technologies and media consumption habits change, so do our client's advertising opportunities, creating a minefield of interactive marketing complexities that we constantly keep abreast of.
MYTH: The audience is just like me. We’ll go with that.
FACT: You are not your target audience. The selection of broadcast stations or digital media must be based on a proven ability to reach the prospective audience you want to attract. With a precise definition of the target audience, an experienced media buyer can best identify media solutions that you may not have considered.
MYTH: The media sales representative will do everything for us.
FACT: We work closely with sales representatives from various media outlets to ensure that their products and services target our client's desired audience. Our clients benefit from our strong negotiation skills and media buying power combined with our attention to detail of their individual target markets.
MYTH: We can just set the media plan and forget it.
FACT: Even a basic media plan has several moving parts; not the least of which is the follow-up and performance monitoring. Did the media deliver everything you purchased? What results were achieved and what was the ROI? What adjustments are needed for greater effectiveness?